Google says local results are based mainly on relevance, distance and prominence. A service-area electrician can list up to 20 service areas within about 2 hours of driving time and should hide the street address. Review gating and keyword-stuffed business names both break Google’s published rules.
Google says local results are mainly based on relevance, distance and popularity. These 16 local SEO tips for electricians work each one, from choosing a primary category and setting up to 20 service areas to tracking which pages turn into booked jobs.
Homeowners are projected to spend $519 billion on improvements and repairs through mid-2027, according to Harvard JCHS (July 2026). This page includes 105 home services marketing statistics, each linked to the resource that produced it, and is updated monthly.
Ten digital marketing agencies and the kind of work each may suit, with a few tradeoffs to weigh before you choose.
ChatGPT recommends local businesses every day, and it rarely finds them the way you’d think. So how do you get on that shortlist?
A great website layout keeps visitors coming back for more of what you publish. Here are my top tips for an effective website layout.
Three proposals on the table, all of them promising page one, none of them explaining what that means for a plumber. You need to know what a straight answer sounds like.
One Google Ads click can cost $4.28 or $163.25, and the only thing that changed is the phrase you picked. So how do you find out which side of that spread your business lands on before you fund anything? Here is the arithmetic I run first.
Meta just passed Google, AI answers half of all searches, and 60% end with zero clicks. The 2026 stats every business owner should see.
Many businesses struggle with the idea of the right percentage to invest in marketing. Here’s what your competitors are likely investing.
The most common question I get from prospects is whether I have experience in their industry. Here’s why it doesn’t matter.
While SEO helped you climb search rankings, GEO is your key to surviving in the AI-powered search revolution.
